Superior

Conversion

Tracking + Monitoring

Signal data is critical to performance marketing success. Chances are...yours is broken.

Signal data is critical to performance marketing success. Chances are... yours is broken.

Conversion tracking monitors and measures customer interactions (events) across your website. This signal should be augmented with product and customer data and fed back to advertising and analytics platforms to inform attribution and targeting.

The richer and more consistent the data, the better your campaign performance and decision-making.

>20% of all digital ad spend is wasted due to suboptimal conversion tracking.

We’ve managed performance marketing campaigns for 100s of eCommerce brands.
Tracking was the No.1 performance killer.

We’ve managed performance marketing campaigns for 100s of eCommerce brands. Tracking was the No.1 performance killer.

Missing browser & server-side data

Less attributed conversions, poorer performance.

Missing browser & server-side data

Less attributed conversions, poorer performance.

Missing browser & server-side data

Less attributed conversions, poorer performance.

No Google enhanced conversions

Lower match rates, less effective optimisation and targeting.

No Google enhanced conversions

Lower match rates, less effective optimisation and targeting.

No Google enhanced conversions

Lower match rates, less effective optimisation and targeting.

Duplicate events/over-attributing purchases

Misleading data impacts decision making.

Duplicate events/over-attributing purchases

Misleading data impacts decision making.

Duplicate events/over-attributing purchases

Misleading data impacts decision making.

Missing event, product and customer data

Impacts attribution, retargeting & reporting.

Missing event, product and customer data

Impacts attribution, retargeting & reporting.

Missing event, product and customer data

Impacts attribution, retargeting & reporting.

Cookie & Google consent mode issues

Can limit the use of personalised retargeting.

Cookie & Google consent mode issues

Can limit the use of personalised retargeting.

Cookie & Google consent mode issues

Can limit the use of personalised retargeting.

Low tracking scores and match rates

Affects attributed conversions & retargeting.

Low tracking scores and match rates

Affects attributed conversions & retargeting.

Low tracking scores and match rates

Affects attributed conversions & retargeting.

App + platform integration conflicts

Can break tracking on a simple plugin install.

App + platform integration conflicts

Can break tracking on a simple plugin install.

App + platform integration conflicts

Can break tracking on a simple plugin install.

Shopify checkout extensibility issues

Can lead to broken tracking & compliance.

Shopify checkout extensibility issues

Can lead to broken tracking & compliance.

Shopify checkout extensibility issues

Can lead to broken tracking & compliance.

Signal

Powered by Leaf's twin integrated technologies Connect & Watcher; Signal's advanced conversion tracking, monitoring and machine learning, enhances attribution, data enrichment and reliability, to materially improve paid media performance.

Powered by Leaf's twin integrated technologies Connect & Watcher;
Signal's advanced conversion tracking, monitoring and machine learning, enhances attribution, data enrichment and reliability, to materially improve
paid media performance
.

Connect

Better data. Better performance.

Connect maximises the abundance and richness of the signal data sent to your ad platforms and analytics tools, driving better campaign performance whilst ensuring privacy compliance.

Features

  • Data layer implementation

  • First-party data enrichment

  • Browser tracking for all ad platforms

  • Server-side tracking for Meta, Google Ads & GA4

  • Google Ads enhanced conversions API

  • Works with all major e-commerce platforms

  • Shopify checkout extensibility compatible

  • Google consent mode v2 compatible

  • Cookie consent solution agnostic

Watcher

More reliable. More efficient.

Watcher provides peace of mind through automated monitoring, anomaly detection and regular testing of all conversion tracking events to significantly reduce wasted ad spend.

Features

  • Automated daily conversion event monitoring & testing

  • Weekly status & insights email reports

  • Tracking smoke-testing for web releases

  • Machine learning anomaly detection for all key eCommerce events

  • Regular transaction testing for purchase event validation

  • Error notifications and issue resolution

Our team of seasoned ecommerce, tracking & performance marketing experts, look after you every step of the way.

Product + People = Peace of mind 🙂

Tracking

Compliance

Reliability

Support

Managed Setup

Updates

Maintenance

Our team of seasoned ecommerce, tracking & performance marketing experts, look after you every step of the way.

Product + People = Peace of mind 🙂

Tracking

Compliance

Reliability

Support

Managed Setup

Updates

Maintenance

Our team of seasoned ecommerce, tracking & performance marketing experts, look after you every step of the way.

Product + People = Peace of mind 🙂

Tracking

Compliance

Reliability

Support

Managed Setup

Updates

Maintenance

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

30%+ more conversions

20%+ more revenue

fewer breakages

faster anomaly detection + diagnosis

rapid fixing + upgrades

Flowformance

Maximising the abundance, richness and consistency of your signal data

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Ad click

to

Purchase

Flowformance

Maximising the abundance, richness and consistency of your signal data

Ad click

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Purchase

Flowformance

Maximising the abundance, richness and consistency of your signal data

Ad click

Events

  • page view

  • view content

  • add to cart

  • begin checkout

  • purchase

Products

  • colour

  • size

  • price & currency

  • content category



  • product id

Customers

  • customer + click IDs

  • age & gender

  • address

  • email + phone number

  • IP address

Purchase

Leaf’s enhanced tracking and monitoring transformed our confidence in the data accuracy, offering both precision and insights.

Having direct access to their team made the entire experience seamless.

Sam Squire

Thrudark

Leaf’s enhanced tracking and monitoring transformed our confidence in the data accuracy, offering both precision and insights.

Having direct access to their team made the entire experience seamless.

Sam Squire

Thrudark

Leaf’s enhanced tracking and monitoring transformed our confidence in the data accuracy, offering both precision and insights.

Having direct access to their team made the entire experience seamless.

Sam Squire

Thrudark

Book your free tracking audit

We’ll analyse your conversion tracking and cookie compliance setup, flag any issues that may be affecting paid media performance, and provide clear, actionable insights and next steps.

Home

Pricing

Privacy

2025 Leaf.fm Ltd. 14 Blandford Square, Newcastle Upon Tyne, NE1 4HZ

Registered In England, Company Number: 9137221. VAT: GB 220 2365 59

Home

Pricing

Privacy

2025 Leaf.fm Ltd. 14 Blandford Square, Newcastle Upon Tyne, NE1 4HZ

Registered In England, Company Number: 9137221. VAT: GB 220 2365 59

Home

Pricing

Privacy

2025 Leaf.fm Ltd. 14 Blandford Square, Newcastle Upon Tyne, NE1 4HZ. Registered In England, Company Number: 9137221. VAT: GB 220 2365 59