Signal data is critical to performance marketing success. Chances are... yours is broken.
Conversion tracking monitors and measures customer interactions (events) across your website. This signal should be augmented with product and customer data and fed back to advertising and analytics platforms to inform attribution and targeting.
The richer and more consistent the data, the better your campaign performance and decision-making.
>20% of all digital ad spend is wasted due to suboptimal conversion tracking.
Signal
Connect
Better data. Better performance.
Connect maximises the abundance and richness of the signal data sent to your ad platforms and analytics tools, driving better campaign performance whilst ensuring privacy compliance.
Features
Data layer implementation
First-party data enrichment
Browser tracking for all ad platforms
Server-side tracking for Meta, Google Ads & GA4
Google Ads enhanced conversions API
Works with all major e-commerce platforms
Shopify checkout extensibility compatible
Google consent mode v2 compatible
Cookie consent solution agnostic
Watcher
More reliable. More efficient.
Watcher provides peace of mind through automated monitoring, anomaly detection and regular testing of all conversion tracking events to significantly reduce wasted ad spend.
Features
Automated daily conversion event monitoring & testing
Weekly status & insights email reports
Tracking smoke-testing for web releases
Machine learning anomaly detection for all key eCommerce events
Regular transaction testing for purchase event validation
Error notifications and issue resolution
Book your free tracking audit
We’ll analyse your conversion tracking and cookie compliance setup, flag any issues that may be affecting paid media performance, and provide clear, actionable insights and next steps.