Conversion tracking monitors and measures customer interactions (events) across your website. This signal should be augmented with product and customer data and fed back to advertising and analytics platforms to inform attribution and targeting.
The richer and more consistent the data, the better your campaign performance and decision-making.
>20% of all digital ad spend is wasted due to suboptimal conversion tracking.
Signal
Connect
Better data. Better performance.
Connect maximises the abundance and richness of the signal data sent to your ad platforms and analytics tools, driving better campaign performance whilst ensuring privacy compliance.
Features
Data layer implementation
First-party data enrichment
Browser tracking for all ad platforms
Server-side tracking for Meta, Google Ads & GA4
Google Ads enhanced conversions API
Works with all major e-commerce platforms
Shopify checkout extensibility compatible
Google consent mode v2 compatible
Cookie consent solution agnostic
Watcher
More reliable. More efficient.
Watcher provides peace of mind through automated monitoring, anomaly detection and regular testing of all conversion tracking events to significantly reduce wasted ad spend.
Features
Automated daily conversion event monitoring & testing
Weekly status & insights email reports
Tracking smoke-testing for web releases
Machine learning anomaly detection for all key eCommerce events
Regular transaction testing for purchase event validation
Error notifications and issue resolution
Leaf Signal, a true server-side tracking solution for Google Ads, was a game-changer for us when the Google app broke on Shopify. The team seamlessly integrated the tracking, drastically improving our attribution rates by over 30%. Within a few weeks our ROAS had improved and we could scale up spend again.
Tom Draper @ Novomins
We turned to Leaf to ensure the accuracy and completeness of our conversion tracking data from Shopify to our paid media channels. Leaf’s enhanced tracking and monitoring transformed our confidence in the data accuracy, offering both precision and insights. Having direct access to their team made the entire experience seamless. Highly recommend!
Sam Squire @ Thrudark
Book your free tracking audit
We’ll analyse your conversion tracking and cookie compliance setup, flag any issues that may be affecting paid media performance, and provide clear, actionable insights and next steps.